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EKO - Our Code of Ethics
Principle
1: Client First
Place the client’s interests first
Placing the client’s interests first is a hallmark
of professionalism, requiring the financial planner to
act honestly and not place personal and/or employer gain
or advantage before the client’s interests.
Principle
2: Integrity
Provide professional services with
integrity
Integrity requires honesty and candour in all professional
matters. Financial planners are placed in positions of
trust by clients, and the ultimate source of that trust
is the financial planner’s personal integrity. Allowance
can be made for legitimate differences of opinion, but
integrity cannot co-exist with deceit or subordination
of one’s principles. Integrity requires the financial
planner to observe both the letter and the spirit of the
Code of Ethics.
Principle
3: Objectivity
Provide professional services objectively
Objectivity requires intellectual honesty and impartiality.
Regardless of the services delivered or the capacity in
which a financial planner functions, objectivity requires
financial planners to ensure the integrity of their work,
manage conflicts and exercise sound professional judgment.
Principle
4: Fairness
Be fair and reasonable in all professional
relationships
Disclose and manage conflicts of interest Fairness requires
providing clients what they are due, owed or should expect
from a professional relationship, and includes honesty
and disclosure of material conflicts of interest. It involves
managing one’s own feelings, prejudices and desires
to achieve a proper balance of interests. Fairness is
treating others in the same manner that you would want
to be treated.
Principle
5: Professionalism
Act in a manner that demonstrates
exemplary professional conduct
Professionalism requires behaving with dignity and showing
respect and courtesy to clients, fellow professionals,
and others in business-related activities, and complying
with appropriate rules, regulations and professional requirements.
Professionalism requires the financial planner, individually
and in cooperation with peers, to enhance and maintain
the profession’s public image and its ability to
serve the public interest.
Principle
6: Competence
Maintain the abilities, skills and
knowledge necessary to provide professional services competently
Competence requires attaining and maintaining an adequate
level of knowledge, skills and abilities in the provision
of professional services. Competence also includes the
wisdom to recognise one’s own limitations and when
consultation with other professionals is appropriate or
referral to other professionals necessary. Competence
requires the financial planner to make a continuing commitment
to learning and professional improvement.
Principle
7: Confidentiality
Protect the confidentiality of all
client information
Confidentiality requires client information to be protected
and maintained in such a manner that allows access only
to those who are authorised. A relationship of trust and
confidence with the client can only be built on the understanding
that the client’s information will not be disclosed
inappropriately.
Principle
8: Diligence
Provide professional services diligently
Diligence requires fulfilling professional commitments
in a timely and thorough manner, and taking due care in
planning, supervising and delivering professional services.
Contact EKO on (07)
5443 7596 today to begin your successful
wealth strategy journey.
Information provided by the Financial Planning Association
of Australia Limited
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EKO
FINANCIAL